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Here’s how it works you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...

ebook,Adam Penenberg,Viral Loop The Power of Pass-It-On,Sceptre,ANF Business and Management,BUSINESS ECONOMICS / Public Relations,Betriebswirtschaft und Management,Business Management,Management Business General,Wirtschaft / Management,BUSINESS ECONOMICS / Public Relations,Management Business General

Viral Loop The Power of PassItOn eBook Adam Penenberg Reviews :

Here’s how it works you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...

ebook,Adam Penenberg,Viral Loop The Power of Pass-It-On,Sceptre,ANF Business and Management,BUSINESS ECONOMICS / Public Relations,Betriebswirtschaft und Management,Business Management,Management Business General,Wirtschaft / Management,BUSINESS ECONOMICS / Public Relations,Management Business General

Viral Loop The Power of Pass-It-On - edition by Adam Penenberg. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Viral Loop The Power of Pass-It-On.

 

Product details File Size 1392 KB Print Length 293 pages Page Numbers Source ISBN 1401323499 Publisher Sceptre (January 7, 2010) Publication Date January 7, 2010 Sold by  Services LLC Language English ASIN B003M5IAA2

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